AWhile many startups may be small, there’s one advantage they often have against their larger competitors; innovation and inclusion in changing market conditions. 2018 saw radical changes in the startup ecosystem. Not surprisingly, many of those changes and startup trends were driven by the implementation of new technologies. In 2018, 95% of startups had digital business plans in place. 55% of startups had already adopted a digital business strategy compared to just 38% of traditional enterprises.

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