In the U.S. alone, e-commerce sales are expected to reach over $434 billion per annum by the end of the year.
Trustworthiness: every ecommerce site out there needs to build a sense of trust among shoppers. If a shopper doesn’t feel like the site (and the merchant by association) is trustworthy, they’ll take their business elsewhere.
Simplicity and ease of use: an online store needs to be simple in the way that it functions, if not in the design itself. At no point should your shopper be left wondering what to do next.
Transparency: Transparency means you need to make sure that things like contact information and the merchant’s policies for things like shipping and returns are easy to find. It can also be tied into things like customer reviews on the site, and openly addressing any criticism that may come the merchant’s way.